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Website Design and content, technical guidelines and basic principles

• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The crawlers doesn't recognize text contained in images.
• Make sure that your <title> elements and alt attributes are descriptive and accurate.
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
• Keep the links on a given page to a reasonable number (fewer than 100).
• Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
• Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
• Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Terms of Service. Search engines does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to search engines.
• Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
• Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
• Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell search engines whether your content has changed since they last crawled your site. Supporting this feature saves you bandwidth and overhead.
• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the crawlers. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site.
• If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
• Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
• Test your site to make sure that it appears correctly in different browsers.

• Introduction to Server Side Includes (SSI).
• Enable SSI On Your Server via .htaccess file.
• Include Command of SSI.
• Echo Command of SSI.
• Date Command of SSI.
• Config Command of SSI.
• Exec Command of SSI.
• Other Basic Commands of SSI.
• SSI Conditional Basics.
• Conditional Expressions of SSI.
• Choose colors for your website.
• 10 Reasons Why People Don't Visit Your Web Site.
• 10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site.
• 10 Legal Commandments for Your website.
• A sample for comments include Google Search results on Web, Videos, Blogs.
• Add Favicon to further promote your website.
• Website Design and content, technical guidelines and basic principles.
• List of common MIME types and their corresponding file extensions.
• What is a RSS Feed ? How to make Static Feeds and Dynamic Feeds.
• Resources design website for webmasters.

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