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10 legal commandments for your website



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  1. Always have a Terms of Use agreement. It should be hyperlinked from the bottom of each webpage. This is especially important since the Child Online Privacy Act came into effect.
  2. Always have a Privacy Policy – even if it just says a few lines about what you do with information you collect. Be aware that many of the internet delivery systems you use may collect digital information unbeknownst to you. You should not make your Privacy Policy too restrictive since you might find yourself violating it unwittingly.
  3. All sales to website viewers require a Purchase Agreement and Disclaimer that sets out the rights and obligations of buyer and seller. The positioning of this and the wording is extremely important.
  4. Be cautious with "Income Claims" in your sales copy where your sales pitch is based in part on someone being able to make income when they buy your product. You need to specifically advise that not everyone will make money.
  5. Be cautious with "Results Claims" in your sales copy where you claim that your product will deliver specific results. You must also advise that it will not deliver the same results to everyone and may not deliver any results to some.
  6. Be cautious with "Earnings Claims" in your sales copy where your sales pitch is based on your own financial success or the success of others who have bought the product. You must also tell folks that not everyone will make money and you do not claim the results to be "average".
  7. Never give misleading or deceitful information on your website and never use such information to promote a product or service. You may well end up in prison if you do.
  8. Be very careful with all information that you do not mistakenly give erroneous information. You should always advise your customers or visitors that they accept all responsibility for harm caused by bad information.
  9. Do not promote pyramid schemes, Ponzi schemes, or chain letter schemes on your website. They are all illegal. Sometimes they are hard to spot, even for professionals.
  10. Do not promote "cures" for anything. The fact that it may cure a disease or problem may be true. But you must remember that nothing is true in all cases. A tremendously successful modern drug that works for 80% of cases is practically a miracle. Therefore, nothing except a miracle is a cure. Besides never using the word "cure" (which is an FTC hot-button), you must advise folks that your treatment plan or supplement plan will not work for everyone – and, of course, advise them that they should only do anything after consulting with a physician or other healthcare professional.
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